I recently purchased a brand new car. I have had several cars in my life so far, but all of them were used or passed down to me in some way. Last year I purchased a brand new SUV for my wife since we were pregnant with our first child. I wanted something a bit more reliable than what we had. This year it was my turn. I shopped around and researched as much as I could. Realistically though it boiled down to what kind of payments I would be making. In the end, I purchased a 2014 Ford Fiesta Titanium Edition. This has all of the bells and whistles (something I am not used to) and it was very affordable.
In January of this year I received a letter in the mail asking if I wanted to participate in a survey from Ford regarding the Fiesta. Normally I scowl at such letters for wasting precious seconds of my life, but this survey was different. In big bold letters the survey said, “takes a few minutes and you will receive $150 for your time.” My interest was piqued. In short, the letter stated that Fiesta owners were being asked to participate in both an online survey, and a panel interview. I figured I would take a few minutes and see what would happen. After completing the survey I received a phone call. Then I received an invitation. Then I answered some questions in person from some very nice automotive engineers. Then I received a check.


